Canwest Productions has been producing the Taboo Show in Western Canada for almost 2 decades, and with that comes a strategy for an extensive advertising campaign that works to deliver qualified attendees to the Show. We are excited to be back in the GTA bringing a new focus and our own flavour to The Everything To Do With Sex Show.
Please note we will be introducing the Taboo brand into the market also, taking a proactive start to a rebrand as The Taboo Naughty But Nice Sex Show.
Here is a top-line summary of the Show’s current advertising, along with a few samples of the ads.
Over 400 occasions of a combined buy of 30-second commercial spots and traffic/weather tags are running on radio stations throughout the city.
- Boom FM
- Edge 102
- 103.9 PROUD
- Sportsnet AM590
15 second stand-alone commercials appearing on Global, and Rogers including:
- The Good Place
- Border Security
- Saturday Night & Sunday Matinee Movie
- News Final
- Morning News/Weekend PM
- Decked Out Fringe
- Late Show with Stephen Colbert
- Saturday Night Live
- Modern Family
- Bad Blood
- The Doctors
- Family Feud
- General Hospital
- Weekday Late, and Weekend Day News
NEWSPAPER — PRINT & ONLINE PROGRAMMATIC
An extensive programmatic and print campaign through POD, Leanstream and Star Metro:
*examples of programmatic ads
OUTDOOR BILLBOARDS & TRANSIT STOPS
A wide-reaching outdoor campaign that includes billboards, a super board & digital locations all over the city.
Major campaigns, reaching thousands over social media through Facebook have extended our reach and brand recognition with concentrated efforts and Show promotions like the below.
Currently, our ETDWS Facebook Page has over 15,000 page likes, and a monthly reach of over 12,000!
SPENDING MORE ON THE FLOOR!
Along with Facebook and together with media partners, the ETDWS Show has given away – 2 – $500 Shopping Sprees with our Taboo Bux, all to be spent on the Show Floor!
$500 in Taboo Bux will be issued to each Winner – and we ask that exhibitors treat them just like cash! And then we will reimburse you dollar for dollar! This promotion is not only designed to build excitement and gain reach, but to help increase sales on our Show Floor! We have had huge success with this promotion at all our Shows!
- Festivals Toronto
- Kijiji Toronto/Kijiji Mississauga
- International Centre
- Discover Toronto
- 10 Times
1000 Official Show Posters were distributed throughout the GTA, plus our Guerrilla Marketing Team handed out over 6,000 tickets to local businesses. That combined with our Exhibitor incentives has over 10,000 Admit One Tickets in the marketplace.
If you have any question, concerns or suggestions, we would love the feedback!
Please contact: Kevin Blackburn
Thank you for your participation,
looking forward to a fantastic Show!